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Permanent, straight hair no longer has to be a struggle. Get stunningly straight locks while making your hair stronger with the Magic Sleek. Magic Sleek is an innovative salon service that instantly and permanently transforms coarse, curly, unruly hair to smooth, straight and manageable locks.

Magic Sleek gently but effectively straightens the hair and simultaneously imparts pure keratin protein to both the interior and exterior of the hair shaft, leaving long-lasting shine and an incredibly smooth surface.

Have the hair you've always wanted.  Call today for an appointment or consultation:  973-442-7700 

WHAT IS MAGIC SLEEK?

Magic Sleek has been rigorously tested for safety and effectiveness and is 100% formaldehyde free containing no methylene-glycol or any other harsh chemicals that produce formaldehyde when heat is applied. Magic Sleek has none of the health risks or side effects of other products. Magic Sleek is safe for women of all ages and can be used on bleached hair, ethnic hair, and even virgin hair. Simply by adjusting the technique used, Magic Sleek can be customized to cater to different hair types and offer a variety of results. All with the same three-step system, you can achieve a pin-straight look, you can straighten the hair while still retaining body, or you can remove frizz, redefining a curl entirely.

*We highly recommend NOT using Magic Sleek on natural gray hair that is gray from roots to end because it can turn the hair yellow*

 

HOW DOES IT WORK?

Magic Sleek's main active ingredient is tannin, an element widely used in tanneries to leave leather waterproof, soft, flexible, and unbreakable. Our laboratory managed to synthesize elements from the family of tannins and brought them to use in cosmetics.

Also in its composition, Magic Sleek contains a natural Argan oil extract, which provides moisture to the hair.

With consideration to the health of ones hair, the pigmentation is purple to provide prevention of an anti-yellow tone of the hair during the thermal process. We achieve a treatment that strengthens and rejuvenates the wires, shields the cuticles, adds softness and shine to the hair, and prevents the action of free radicals that cause premature aging. It also helps to moisturize the scalp and hair, protect the color, and decrease the aggression of other chemical treatments.

In addition to the Tannins and Argan oil, we have Amino Acids A tissue, called the cuticle, on the surface of the hair plays an important role in water retention, and Amino Acids are ingredients that moisturize the cuticles. Hair that is dry and dull shows that the cuticles are badly damaged, due to a decreased amount of Amino Acids. Many people dye their hair, but the dye and the chemicals damage the hair, especially the cuticles. It was found that shampoos, conditioners and treating agents containing certain types of Amino Acids prevent the hair from breaking due to the increase of the water retention capacity.

Magic Sleek acts on peptide bonds rather than sulfur bonds. With Magic Sleek, the hair treated with Amino Acids becomes "soft" and "hydrated." 

In short, our unique combination of Tannins, Argan oil extracts, and Amino Acids are what set Magic Sleek apart from any other hair straightening system on the market today!

 
The photos below are of actual Madison Avenue West clients before and after Magic Sleek treatments.
 

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If you have any questions or comments, please contact us!

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